When entrepreneurs want to hit results without mental exhaustion, they work with Midori Verity. With three decades of vetted experience and being CEO of Fuel to Fire, an accountability group for driven entrepreneurs and leaders focused on big goals, Midori knows what it takes to start, grow, and rapidly scale a business effortlessly. Whether she’s consulting with startups for Fortune 500 Silicon Valley giants, Midori’s unique approach unlocks the potential in the entrepreneurs and organizations she coaches. If you’re a top producer in your field or business and don’t know how to get where you want to be or to look for accountability to keep you focused so you can elevate your performance and land that next-level opportunity, Midori will get you there.
Since she completed college, she has been the owner of her own company. She and her husband started a company, but they had no idea what they were doing. It was beneficial that she ran her company into so many problems because it allowed her to pick up many valuable lessons along the way. She broke away from the original company that she and her husband started around 12 years after it was established and embarked on a solo career, which eventually led her to counsel other business owners and entrepreneurs.
Midori can see past difficulties and provide assistance where it is required, which is one of the things that make her such an excellent listener and very successful in business. Fuel to Fire came up with a method that she calls the Summit Goal Mapping Framework after modifying trends in the business world to meet the requirements of her customers. The summit is the ultimate highest point. This will get split down into approachable objectives which become your objectives for three months, sometimes known as your 90-day goals, making sure that the objectives for your strategy are quantifiable and have a plan of action to do it.
It’s essential to break it down into manageable chunks so that it’s not so daunting. After six weeks, you’ll review it to see if you have attained what you had established. Just before the conclusion of the 90-day report, you evaluate everything once more and figure out what your next 90-day strategy, objectives, and actions will be.
The most significant obstacle that most entrepreneurs face is while they’re busy juggling different responsibilities to maintain their objectives to have tangible steps to get towards that goal. Midori can’t stress how important it is for you to be truthful and take her advice seriously. You have no choice but to confront those insurmountable obstacles head-on, however difficult it may seem. It’s quite beneficial for you to have someone by your side who can guide and serve you, as a coach.
In this episode:
[02:30] Midori explains how she unlocks the potential of business owners and organizations.
- She trains her clients with a one-of-a-kind strategy.
- Running her company into a lot of problems was beneficial as she learned valuable lessons.
[05:11] Figuring out what it is that you want and what your zone of genius is.
- Getting aligned in your company and choosing your role.
- Be focused on the things that you’re good at, that you love to do, and make your heart sing.
[10:12] Midori has tweaked OKRs, known for objectives and key results using the EOS system.
- Along with Rockefeller’s habits, she created the summit goal mapping framework.
- You have the summit at the top, taking it on in quarterly 90-day approach goals.
[12:19] Setting up your action steps to double your revenue.
- Identify what you’re doing every single week.
- Makes it more bite-size so it doesn’t feel so overwhelming and reviewed.
[15:37] How to stay focused and make your goals come to fruition without getting off the trail?
- Accountability with motivated people that you respect from a business perspective.
- Showing up and working harder because you don’t want to disappoint yourself.
[20:00] Be honest, face those big hairy challenges head-on instead of ignoring them.
- Ask for some feedback from those who’ve made a success.
- Having accountability and getting a mentor at Fuel the Fire.