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  • Writer's pictureMidori Verity

Investing in Your Future: Overcoming Decision Paralysis for Women Business Owners

Hey, do you get caught up in your head, struggling with the fear of making the wrong business decision? You know you need to invest in your future, but the thought of, ‘holy crap, what if I invest in this thing and it’s a waste of time and money? What if I fail and I’m forced to eat Top Ramen forever?  Ugh, decision paralysis is real! Let’s change this monumental waste of our valuable energy, shall we?

Let’s dive into a topic that's not just close to my heart, but also crucial to anyone looking to lead their compa ny or venture to new heights. Yep, you guessed it: the power of making a decision. And not just any decision, but those bold, game-changing ones that separate the leaders from the followers.

How to become a decisive leader

How Alex Overcame Decision Paralysis to Ignite Her Biz

Let me share a story that perfectly illustrates this point. Imagine this: a colleague of mine, let's call her Alex, found herself at a crossroads. After years of grappling with securing Fortune 500 clients for her business, she took the plunge and hired a high-ticket coach for $4000 a month to help her overcome it. Yes, you heard that right - $4k a month! This coach was the real deal, someone with a proven track record of helping folks exactly like Alex become an enterprise level company.

But then, the inevitable happened. Buyer's remorse crept in. Alex began second-guessing her decision, stressing over the hefty price tag, and wondering if she'd made a monumental mistake. So, she did what any of us would do: she reached out to a friend. And, lucky for her, that friend was me!

I told her, "Alex, you knew this coach had the secret sauce, the exact formula you've been searching for to supercharge your business. You've struggled on your own for years, and here's someone who can guide you to where you want to be. Instead of stressing over the cost, why not channel all that energy into maximizing this opportunity? Squeeze every bit of value out of this coaching experience."

And that's precisely what she did. Alex embraced the decision she'd made, and instead of looking back, she focused on moving forward. The result? A transformed business and a newfound confidence in her ability to make bold decisions.

This story isn't just about Alex. It's a testament to the power of decision-making, especially for high achievers with ambitious goals. The skill of making decisions, and standing by them, is invaluable. It's what sets the visionaries apart from the dreamers.

Now, you might be wondering, "How can I improve my decision-making skills?" I gotcha! 

Here are five actionable ways to overcome decision paralysis to invest in your future:

  • 1) Embrace Uncertainty: Recognize that waiting for the perfect moment or having all the answers is a myth. Decisiveness comes from making the best decision with the information you have and being agile enough to adjust as you go.

  • 2) Set Clear Goals: Knowing what you want to achieve makes decision-making easier. Clear goals act as a compass, guiding your choices and ensuring they align with your ultimate objectives.

  • 3) Trust Your Gut: While data and advice are critical, never underestimate the power of your intuition. Often, your gut feeling is your subconscious processing information faster than your conscious mind can. It took me a while to honor this barometer - but it’s one that rarely steers me wrong.

  • 4) Learn from Every Decision: Not every decision will lead to success, and that's okay. The key is to view failures as learning opportunities. Analyze what went wrong, adjust, and move forward with new insights.

  • 5) Reduce Decision Fatigue: Simplify your life and work by automating or delegating smaller decisions. This frees up mental energy for the big, important choices.

In wrapping up, remember that decisiveness isn't just about making decisions; it's about making them confidently, learning from them, and not being derailed by the fear of making the wrong choice. It's about understanding that the path to success is paved with decisions - some small, some big, but all necessary.

So, the next time you're faced with a choice, big or small, remember Alex's story. Think about the power you hold in that moment - the power to shape your future, the future of your company, and possibly even the world around you. Embrace it, own it, and let it propel you to greatness.

Here's to making bold decisions and embracing the journey they lead us on. Cheers to your success and the incredible journey ahead. Let's make it a ride to remember, filled with courage, growth, and, of course, a dash of fun. After all, what's success without a bit of adventure along the way?


Want to surround yourself with women who elevate you?

Check out Fuel to Fire for Women Entrepreneurs.

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