Have you knocked your head against the wall trying to create the most click-worthy Call To Action buttons on your website or sales page? You know I’m all about helping you hit your goals, so you need to know the factoid below.
Improve Click-Through Rate Using Amazon’s Colors
Have no fear because Amazon's colors are here to save the day! That's right, Amazon's use of Vivid Gamboge (#FF9900) and Green-Blue (#146EB4) for their CTA buttons has been proven to increase conversions, and we're here to tell you why. Btw- did you click on those hex codes? Point proven!
Why Your CTA Improves Using Amazon’s Colors
Let's start with Vivid Gamboge, shall we? This bright and vibrant shade of orange is like a ray of sunshine on your website. It's a color that represents excitement, enthusiasm, and warmth. It's like the feeling you get when you find out your favorite pizza place is having a BOGO deal. Yum! Using Vivid Gamboge for your CTA buttons can evoke a sense of urgency and encourage users to take action. It's like saying, "Hey, buddy, you don't want to miss out on this amazing deal, do you?" And who doesn't love a good deal?
Now, let's talk about Green-Blue. This shade of blue-green is like a cool breeze on a hot summer day. It's a color that represents trust, loyalty, and reliability. It's like the feeling you get when your best friend promises to keep your embarrassing secrets safe. Phew! Using Green-Blue for your CTA buttons can evoke a sense of trust and reliability in your users. It's like saying, "Hey, pal, you can trust us to deliver on our promises." And who doesn't love a trustworthy website?
But wait, there's more! Using Amazon's colors for your CTA buttons can create a sense of familiarity for your users. Amazon is a brand that's trusted by millions of people worldwide, and using their colors can create a sense of trust and reliability in your users. It's like saying, "Hey, we may not be Amazon, but we're just as trustworthy and reliable." And who doesn't want to be just as cool as Amazon?
Hate Copycats?
Now, we know what you're thinking. "But wait, won't using the same colors as Amazon make us look like copycats?" Well, fear not, my friend! There are plenty of ways to make your CTA buttons unique while still using Amazon's colors.
You can play around with different button shapes, sizes, and fonts. You can even add some fun animations or hover effects. Just because you're using the same colors doesn't mean you have to be boring.
There’s Always a Catch
But, as with all things in life, there's a catch. Using the right colors is only one aspect of creating effective CTA buttons. The text on the button, its placement on the page, and the overall design of the page also play a significant role in its effectiveness.
It's like baking a cake. You can have all the right ingredients, but if you don't mix them together properly and bake it at the right temperature, you're not going to get a delicious cake. And who doesn't love a delicious cake?
It’s Your Secret Edge
To sum this up, using Amazon's colors for your CTA buttons can make a significant impact on your website's conversion rate. It's like having a secret weapon that your competitors don't know about. It's a subtle way to convey the message that your website is trustworthy and reliable.
And who doesn't want to be trustworthy and reliable?
So go ahead, give it a try! And who knows, maybe one day you'll be just as cool as Amazon.
Comments