From Vision to Screen: How Cameron Kit is Changing the Game in Documentary Filmmaking

For Cameron Kit, storytelling isn’t just an art, it’s a force for change. As the founder of YOYOS (You Own Your Own Stories), she’s building something rare: a documentary production company that blends cinematic storytelling with real-world impact. Whether she’s highlighting groundbreaking innovations in women’s health or capturing deeply personal life stories, Cameron’s films aren’t just watched - they’re felt.

Cameron Kit, Founder & CEO of YOYOS

With a career spanning 16 years, multiple film festival wins, and major clients like J&J and Stryker, Cameron knows how to craft a story that sticks. But beyond the screen, she’s equally passionate about empowering her all-female leadership team and creating a business that thrives on creativity, collaboration, and bold ideas.

In this spotlight, she shares how she went from running an animation studio to launching YOYOS, why storytelling is the secret weapon for brands, and what’s next on her ambitious horizon.

What’s your Zone of Genius? 

Enthusiasm: I bring a whole lot of energy and excitement to every call and meeting. I get excited beyond words for the work we do, and that energy is infectious. 

Creativity: I'm an artist by training and an artist at heart. I'm always thinking outside the box for a unique idea or approach. Whether it's a unique type of shot or theme for a film, or an innovative way for our clients to share stories, like in-person Story Slams, my creative gears are always whirring. There are no limits to the possibilities! 

Managing, supporting and lifting others up: After a decade of managing creative teams, I've found my superpower in business is in hiring amazing people and getting out of their way. Books like "the Coaching Habit" and "Who Not How" along with the kind of management my former boss Lance Johnson demonstrated have shown me the power of supporting and believing in your team. Managing is a lot like directing a film, you have to get everyone excited about the project (the work) and then check in with each crew member individually, giving them the support they need. But the best projects happen when you let your team make decisions for themselves. I get the best results that way, and it feels amazing to see my team succeed without me micro-managing them.

What makes your business unique?

I don't know of any other companies doing what YOYOS is doing.

We bring a film festival approach to our work, telling emotional stories that are powerful, memorable and good enough to go to Sundance. We help craft innovative storytelling strategies for our teams. This documentary approach is what really sets us apart from other production studios, not just because of HOW we tell stories, but because of how we help PROMOTE them. 

What makes YOYOS Unique:

• All female team: Not only is it rare to have a production studio run by a woman (there are only about 20 in NYC based on the government listing), but we have an entirely female leadership team. We crew up without concern for gender for each project, but most of the people I work with are women. It creates a highly productive and collaborative atmosphere.

• Mission Driven Work: We only work on projects that will make the world a better place, inspire others and tell a great story. The work we do is powerful, from sharing experiences of women with Sickle Cell, to cutting edge science in women's health, to stories of post-traumatic resiliency.

I love the work we do! Right now I'm developing a massive docu-series to pitch to Netflix called "The Rise of Femtech" and it feels so good! We also started a podcast arm of the business. Wild. So there are 3 elements of YOYOS right now, in 2025:

1. Medical focused storytelling

2. Life Story documentaries

3. Podcasts

We are growing and exploring how to help share stories that matter.

Share a story about your biggest milestone or proudest achievement so far.

My company is still less than 2 years old as I write this in February, 2025.

The biggest milestone so far was hitting our revenue goal in our first year of business. I've 5x'd that goal for this year, and we are ramping up and scaling up. But being profitable and closing major deals with clients like J&J, Bruker, Stryker and Terumo in my first full year was amazing. 

Most of our revenue comes from MedTech companies, and I'm proud of myself for getting a startup like me on the vendor list for major enterprise brands in year one!

What's the number one thing you’re doing to help you create personal and financial freedom? 

Growing a team of geniuses. Hiring great people, giving them clarity of purpose and then supporting them to succeed. Delegating has a bad connotation - I prefer to think of empowering my team.

I have an amazing team I work with, and I'm clear about our goals. But I give them a lot of freedom to try, iterate, mess up and try again. 

This is helping create the foundation of a self managing business, which is the ultimate goal for YOYOS. When I am free of the day-to-day work of running the business, managing projects and selling, I can focus on thinking big. I'm not there just yet, but the foundation is being poured. I am making big steps!

What does being a Fireista mean to you?

It means being a positive force in the life of my clients, employees and friends. It means valuing the support of other women in business, giving support and encouragement. When I get on Fireista events and calls, it energizes me and returns me to a sense of purpose, why I am doing this.

My friend Sint Moe, a fellow Fireista, said to me on a call yesterday, "I'm not doing this job as a hobby, I'm running a 7 figure business!" I heard that and thought "YES!" 

Having a community of women in the same boat as me is so important. I need to see other women succeeding to be reminded of the value of what I do, and to push through the hard times.

What inspired you to become an entrepreneur?

When I started running Whiteboard Geeks, an animation company based in Richmond, Virginia, I was 23 years old. I had a degree in Sculpture and a minor in Video Editing. I was running the business because the owner, Lance, asked if I wanted to try it. I read a bunch of business books, cried every day, and tried really hard. Then I started hiring people and learning. It got easier. It got fun. I found what I enjoyed doing: talking to people, selling, managing. 

After running Whiteboard Geeks for 11 years, I had successfully replaced myself as CEO and was ready for my next adventure. I prayed, thought, read, and took 3 months to just be myself.

I wasn't sure I wanted to start my own company until I had worked on a few big sets for Apple TV shows. That helped me see that I was happiest running a company and being nimble. I wanted to have the freedom of wealth, time and security to make my own films. And the idea for YOYOS came to me in the shower.

My experiences in Whiteboard Geeks and my former boss, Lance, the owner, helped me see that being an entrepreneur wasn't off limits to an art-student like me!

Do you have a personal motto or a quote you live by?

I do enough, I have enough, I am enough.

If you could grab coffee with any woman in history, who would it be and why?

Emily Roebling, the engineer who built the Brooklyn Bridge. And Agnes Varda, my favorite director.

What’s your go-to hype song when you need a confidence boost?

"Move On Up" by Curtis Mayfield! I play it when I land a big deal. :)

More about Cameron Kit:

Cameron Kit is an award-winning filmmaker and entrepreneur with over 16 years of experience in film and storytelling. She has directed over 40 films, including the feature documentary “African Woman’s Voice”. She ran the animation studio Whiteboard Geeks for 10 years, growing the company from 3 to 30 employees and bringing revenue from $200,000 to over $3,000,000. She is passionate about science fiction and how future technology will shape our world. 

 Cameron’s films have won numerous awards including “Best Editing”, “Best Special Effects” and “Best Cinematography”. Her work has been featured in more than 30 festivals internationally, including the Richmond International Film Fest, Dumbo Film Festival, Montreal Independent Film Festival, Tokyo International, Big Apple Film Festival and the Brooklyn SciFi Film Festival. She is a Virginia Humanities Grant recipient for her documentary work.

Check out Cameron's site -> YOYOS