Why Indecision Costs More Than the Wrong Call
- Fuel to Fire
- Jun 2
- 3 min read
Are you stuck in analysis overload, debating every business move until you’re completely drained?
You know it’s time to make a move—maybe hiring that coach, launching a new offer, or investing in a system—but the fear of making the wrong decision has you frozen.
What if it’s a flop? What if it drains your savings? What if you’re stuck eating Top Ramen for the next six months?
We’ve all been there. But here’s the thing: indecision is often more expensive than making the wrong call.
Research from Forbes shows that indecision can lead to missed opportunities, stalled growth, and wasted resources—costing companies millions each year. If you want to accelerate your business and create consistent leads and sales, you’ve got to start trusting your power to decide.
The Power of One Bold Decision
Let me tell you about someone I’ll call Alex.
She was talented, experienced, and had already built a successful business. But she’d hit a wall trying to land higher-ticket clients and expand into bigger markets. She knew she needed help.
So, she made a bold move: she hired a business coach who charged $4,000/month. A big investment—but one that came with serious strategic support.
And yet… a week in, the doubt kicked in.
“What if I made a huge mistake?”
“What if this doesn’t work?”
“What if I just wasted all this money?”
Totally normal. But instead of spiraling, Alex got some advice that changed everything:
“You’ve already invested. Now your job is to maximize the return. Lean in. Show up. Squeeze every ounce of value out of it. That’s how you grow.”
And she did.
Within a few months, Alex landed her first enterprise client—and finally broke through her plateau.
This isn’t just a story about money. It’s a story about momentum. And the truth is, you can’t scale if you’re stuck in indecision.
5 Ways to Overcome Decision Paralysis (and Start Growing)
1️⃣ Embrace Progress Over Perfection
Waiting for 100% certainty is a trap. Successful entrepreneurs make decisions with the best info they have right now—and they adjust along the way. According to McKinsey & Company, companies that prioritize speed in decision-making outperform their competitors by 20-30%.
2️⃣ Reconnect with Your Revenue Goals
Want to grow your email list? Book more discovery calls? Hit six figures this year? Clarity around your goals makes the right decisions obvious.
Ask yourself: “Will this help me bring in more leads or make more sales?”
3️⃣ Tune In to Your Intuition
Logic matters—but so does your gut. Research from The University of Leeds found that intuition is often the result of your brain processing past experiences subconsciously. If something keeps pulling you back (in a good way), trust that signal. You often already know what the right move is.
4️⃣ Learn Fast, Pivot Faster
Every decision is a teacher. If it works—amazing. If it doesn’t—you gained data, not failure. The faster you learn, the faster you grow. MIT Sloan Management Review highlights that iterative decision-making leads to faster scalability and innovation.
5️⃣ Save Your Brainpower for Big Moves
Automate or delegate repetitive decisions so you can reserve energy for growth-focused choices—like launching, hiring, and strategy. Research shows that decision fatigue can decrease productivity by up to 40%.
Decision-Making = Business Growth
Decisiveness isn’t just a mindset—it’s a strategy.
Every time you choose boldly, you move closer to your goals. You create clarity. You build momentum. You train your brain (and your team!) to trust your leadership.
So next time you're stuck in “what if” mode, ask yourself:
Is this keeping me safe or keeping me small?
Will this move me toward more impact, income, and influence?
If I were confident, what would I choose?
Then? Go do the thing.
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At Fuel to Fire, we empower high-performing women entrepreneurs to redefine success and thrive together. Whether you're scaling your business, pivoting towards your passion, or stepping into your influence, you'll find the support, resources, and connections you need to amplify your stride!
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